It's in there, a brief mention on "will apple prove to be the new "come from nowhere" company.
This is interesting combined with Stefan's earlier post re: mobile visits to engadget. The current "island of California" is using one's phone to access the Internet. Right now, people think of their phone as a, well, phone and maybe text messages as well. If they want to access "the web", they think they need to buy an iPhone.
True, I recall from marketing classes in college that industry leaders are seldom first movers. They tend to be more second-steppers, keeping a close eye on what others do, and come in a bit later to do it better.
Not that such a practice is always smart, specifically if you step to slowly.
8 comments so far
Erm, I don't recall seeing the mention of Apple, unless you continued the story to apply to present-day in your head?
1 year, 3 months ago by rcadden
it was mentioned once, but still, this article is more about the danger of staying the same.
1 year, 3 months ago by constantine
It's in there, a brief mention on "will apple prove to be the new "come from nowhere" company.
This is interesting combined with Stefan's earlier post re: mobile visits to engadget. The current "island of California" is using one's phone to access the Internet. Right now, people think of their phone as a, well, phone and maybe text messages as well. If they want to access "the web", they think they need to buy an iPhone.
1 year, 3 months ago by bogart
True, I recall from marketing classes in college that industry leaders are seldom first movers. They tend to be more second-steppers, keeping a close eye on what others do, and come in a bit later to do it better.
Not that such a practice is always smart, specifically if you step to slowly.
1 year, 3 months ago by rcadden
Nice article @constantine; thanks for sharing it. Was able to read into some things for MMM that this article points out very well.
1 year, 3 months ago by arjw
They were thought-provoking, so I went with my earlier thoughts and ran with it. http://rubbernecking.info/2008/08/island-of-california.html
1 year, 3 months ago by bogart
@bogart: I'll be linking to this for a article that hits MMM, I likes your commentary
1 year, 3 months ago by arjw
Thanks Antoine! Looking forward to reading it.
1 year, 3 months ago by bogart